How strong is your personal brand?
Hyperspark produces ready-to-publish personalized videos, graphics, and social posts to build your personal brand, spark conversations, and keep you top of mind with the people you want to reach.
All you have to do is hit “post” with the personalized expert content we send you every week. You stay top of mind with people who are in a position to use your services.
A new way to spark conversations and build a following
What if your audience could see a steady stream of captivating videos featuring your messaging, and insights that establish you as the expert that they want to talk to? Hyperspark helps you reach new people and spark conversations, giving you more opportunities to grow your business.
Always great content
Combining solid marketing expertise with vast healthcare and insurance knowledge, Hyperspark produces exceptional content that’s relevant to your audience.
Your posts on autopilot
Creating good content is time consuming…leave that part to us! Every week, you’ll get great (and personalized) videos and posts delivered to your inbox, ready-to-publish.
Shareable content boosts visibility
Every “share” of your post puts your message in front of more people. That’s a wide net!
Better than advertising
The people who see your posts already know you, or they’re connected to someone who knows you. That’s a head-start compared to traditional advertising.
Content that matches your unique message
Whether you’re a seasoned executive or just starting out, your content should reflect who you are. Hyperspark curates and produces content that embodies your message and values.
Have company branding that you want to use? We work with you and/or your marketing team to produce content according to your brand guidelines.
Personalized story & video samples
Engagement-optimized social post samples
Vast healthcare & insurance knowledge
We stay on top of the latest healthcare and insurance trends to ensure that the content we make for you is timely, relevant, and valuable. Your social media followers (along with their connections) will remember your captivating and insightful posts, helping to boost your image as an authority in the space.
Healthcare laws & compliance
Smart commentary on policy changes that HR leaders want to know about.
Medical innovation
Demonstrate your expertise in your medical field with commentary on the latest medical innovations.
Employee benefits & risk management trends
How employers across the U.S. are addressing employee benefits and risk management.
Health & wellness
Timely, relevant, and valuable content related to health and wellness.
Marketing departments & operations leaders
Hyperspark’s solution is a great compliment to company-wide marketing operations. Helping your people boost their presence online enables your company to reach more qualified prospects, sparking conversations that lead to more business. And the video stories and posts are captivating and informative, not the same generic content that fills up everyone’s feeds.
Basic
475$Every monthA great option to spark conversations & keep you top of mind- 1 personalized video story
- 2 compelling social media posts
- 1 expertly designed graphic
- 1 built-for-you Vimeo or YouTube page (if requested)
Extra
1,375$Every monthGet a big boost with more content and extra features- Great for 1 person, but up to 4 people can share plan
- 2 enhanced personalized video stories
- 4 compelling social media posts
- 1 expertly designed graphic
- 1 short-form "ghostwritten" op-ed
- 1 built-for-you Vimeo or YouTube page (if requested)
- 1 event/webinar invitation build-out (if requested)
- For Companies
Company
2,950$Every monthHyper-growth for your team's social presence- Great for 1-2 executives, but up to 6 people can share plan
- 4 enhanced personalized video stories
- 6 compelling social media posts
- 2 expertly designed graphics
- 1 short-form "ghostwritten" op-ed
- 30-min. marketing strategy session
- 1 built-for-you Vimeo or YouTube page (if requested)
- 1 event/webinar invitation build-out (if requested)
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Is posting really going to help me find prospects and win business?There are billions of people using social media every day, including the people that you want to do business with. Most people's feeds are filled with forgettable or irrelevant posts. That’s not going to win any business. But posting engaging and purposeful content helps you stand out from the crowd. Doing that on a routine basis is the key to getting noticed, sparking conversations, and winning business.
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Do I work directly with Hyperspark?Yes, you are encouraged to subscribe and work directly with Hyperspark. There's no need for additional resources from your company. In addition, Hyperspark is a fantastic solution for forward-thinking companies wanting to offer the subscription to their employees, helping to boost their presence and get noticed by prospects. Whether you subscribe directly or the company provides you with a subscription, Hyperspark produces videos and posts that get noticed and spark conversations with the people you’re trying to reach, giving you more opportunities to win business.
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Do I need to give Hyperspark access to my social media logins?Not at all! For your security, we do not ask for your password protected information. We regularly send you stunning personalized content, and you have total control over when and where to post it. Subscribers also receive the Hyperspark Guide, with easy instructions on how to post, and tips to get the most out of your posts.
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The Extra and Company packages allow sharing of the subscription. How does that work?Hyperspark accommodates the selling styles of all types of salespeople and business owners. Some prefer to work on their own, while others work as a small team to lift each other up. Up to 4 people can go in on the Extra package, while up to 6 people can go in on the Company package. Hyperspark provides the same amount of content whether it’s one or more people sharing a package, and it’s up to the small team to decide how to distribute the content pieces. For example, let’s say 3 people (Alice, Bob, and Charlie) subscribe to the Company package, which includes (every month): 4 enhanced personalized video stories 6 compelling social media posts 2 expertly designed graphics 1 short-form op-ed 15-min. “personal brand” marketing strategy session 1 built-for-you Vimeo or YouTube page (if requested) 1 event/webinar invitation build-out (if requested) Below is one possibility for how the Company Package features could be distributed in month 1: Alice could post: 1 enhanced personalized video story 2 compelling social media posts 1 expertly designed graphic Bob could post: 2 enhanced personalized video stories 2 compelling social media posts 1 short-form op-ed Charlie could post 1 enhanced personalized video story 2 compelling social media posts 1 expertly designed graphic Everyone's videos can (optionally) be placed on a Vimeo or YouTube page that they share. They can all join in on a 15-min. “personal brand” marketing strategy session with Hyperspark. And if they have an event/webinar that they want to create, Hyperspark will build out the content for it. For the next month, they are free to distribute the content differently, if they choose.
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Will people think it’s me who’s making these posts?Whether you’re a seasoned executive or just starting out, your content should reflect who you are. When you subscribe to a package, we ask you to fill out a questionnaire that helps us learn about you and produce posts that align with your unique message and values.
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Is there a library of content that we get access to?One of the most exciting things about Hyperspark is that there is NO library of content! That’s because the posts are custom made and personalized to each subscriber. At the beginning, you fill out a questionnaire that our employee benefits marketing experts use to create new and differentiated content that aligns with your message.
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How much of a time commitment will this involve from me?This is a turnkey solution involving minimal time and effort on your part. In the beginning, you will receive a questionnaire that will help us personalize your content with your unique message and values. After that, you’ll get regular emails with your ready-to-publish posts. All you have to do is post!
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I’m a busy executive who doesn’t want to log into social media every week, can you do it for me?As these posts are designed for your personal profile, it’s best practice to post them yourself. However, if you have an assistant or employee who manages your personal social media profile, we can send them your personalized content, and they can post it for you.
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Can my posts use my company branding?Absolutely! We’re happy to incorporate your logo and brand guidelines to produce personalized content that aligns with your brand.
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My company has strict guidelines for what I can do, can I still use this?Some businesses prioritize maintaining a consistent company image, which extends to the posts that employees make on their personal social media profiles. We can accommodate you in two ways. If your company will allow it, we can produce content that adheres to your company’s brand guidelines. Alternatively, we can create personalized posts that don’t mention your company name and don’t use company branding. Please contact us if you have any questions about how we can create a solution that works for you.
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Can I boost my posts?The content that we provide you is yours, and you’re welcome to boost your posts to reach a wider audience.
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What if I move companies?Because your posts are made on your personal profile, you won’t lose any previous posts if you move companies. If you’re planning on continuing your subscription with your new company, we’re happy to adjust your future personalized posts according to the guidelines of your new company.
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Where can I post my content?You’re free to post your content anywhere you like! During onboarding, we ask you for social media sites that you plan on using (for example, LinkedIn, Facebook, Instagram, etc…), and we format your content to look great on those sites. Then, we provide you with easy instructions on how to post your content.
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Can I post my own content that I make?Of course! If you would like, you can supplement the posts that we provide with your own content.
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What do I do with my personalized video stories after they’re posted?Hyperspark creates a Vimeo or YouTube page for you (if requested) so that you can upload all of the videos that we make for you. If you want to send someone a previously made video, or post it somewhere else, you can easily access all your videos on your page.
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How is Hyperspark different from other design services?With other design services, you tell them what you want, and they produce it. Their expertise is in making graphics and videos, but they rely on you to supply the content. Hyperspark combines solid marketing expertise with vast insurance and healthcare knowledge to produce exceptional content that’s relevant to your audience. Your social media followers (along with their connections) will remember your captivating and insightful posts, helping to boost your image as an authority in the space.
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Is there a minimum contract length?Your Hyperspark subscription is month-to-month, with no minimum commitment. If you want to pause, or otherwise don’t want to renew your subscription, just let us know.
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How is Hyperspark’s solution different from the social media my company already does?Many companies have a marketing department, and some even have dedicated social media employees who manage posting for the company. The big difference is that Hyperspark is for the personal profiles of employees. Hyperspark is a fantastic solution for forward-thinking companies to help their employees boost their online presence and get noticed by prospects looking for your services. This solution is more laser-focused than other types of advertising because the people who see the posts already know the poster, or someone they’re connected with. And every “share” of their post puts their message in front of even more of the right people. That’s a wide net! In addition, there’s no extra administration or resources needed by the company - Hyperspark works directly with employees. Of course, if your company would like to be more involved, Hyperspark can work with your marketing department or other teams to produce engaging content.
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Do you offer discounts if a large group of people in the company want to use Hyperspark’s solution?We are able to offer volume discounts in some cases. Please contact us for more information.
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Can Hyperspark use our company branding?Absolutely! We’re happy to incorporate your logo and brand guidelines to produce personalized content that aligns with your brand.
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How much of a time commitment will this involve?This is a turnkey solution involving minimal time and effort on your part. In the beginning, each employee will receive a questionnaire that will help us personalize their content with their unique message and values. After that, they’ll get regular emails with their ready-to-publish posts. All they have to do is post!
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How is Hyperspark different from other design services?With other design services, you tell them what you want, and they produce it. Their expertise is in making graphics and videos, but they rely on you to supply the content. Hyperspark combines solid marketing expertise with vast insurance and healthcare knowledge to produce exceptional content that’s relevant to your audience. People who see the content from your employees will remember their captivating and insightful posts, helping to boost their image as an authority in the space.
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Is there a minimum contract length?Your Hyperspark subscription is month-to-month, with no minimum commitment. If you want to pause, or otherwise don’t want to renew your subscription, just let us know.